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Toyota Europe Sells 20 Million Vehicles

Toyota hits a milestone just before the end of 2010; the Japanese auto maker announced they have   sold their 20 millionth vehicle in Europe. The company began selling cars throughout the country in 1963.

Toyota Europe sold its 10 millionth vehicle 10 years ago. The auto maker also has nine production plants throughout the continent building vehicles, engines and transmissions. They house research and development departments in all those locations. Toyota currently employs 3,000…

Toyota Readies for Its 21st Opportunity Exchange

Press release

Event Connects Minority Businesses with Toyota Suppliers
 
ERLANGER, Ky. (October, 25 2010) -- Toyota Motor Engineering & Manufacturing North America's (TEMA) Opportunity Exchange (OE) will take place on November 9th & 10th at the Duke Energy Center in downtown Cincinnati.  Now in its 21st year, the event serves as a business development opportunity for minority business enterprises (MBEs) from across the nation to make viable connections - and land potential contracts - with Toyota's direct suppliers.
 
"We are always searching for new MBEs that can help Toyota and our suppliers improve our diversity objectives, but also add value and innovation to…

Toyota Announces Marketing Campaign for New 2011 Highlander

Press Release

Stylish Redesign Earns Nathan James' Seal of Approval
 
Torrance, Calif., October 25, 2010 - Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, "Just because you're a parent, doesn't mean you have to be lame," positions the Highlander as the cool, stylish vehicle choice for parents - one that kids aren't embarrassed to be seen in.
 
The fully integrated Highlander marketing campaign is aimed at parents with kids ages seven to twelve. During those early child-rearing years, these parents were…