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Toyota Targets Youth Market With Yaris

With a low base price and plenty of miles per gallon, the Japanese auto maker is successful at targeting their 2012 Toyota Yaris to the youth market. Every student needs a car to get to and from those college courses, or for picking up friends. If you live in a dorm and don't need a vehicle just yet, you certainly will once graduation is over, and it's time to commute daily.

 

The four-cylinder…

With the 2012 Toyota Plug-In Prius fast approaching, there's no like the present to test the car's capabilities. And, that's exactly what Toyota is doing. In fact, the Japanese automaker has just released initial results from testing done with the cooperation of EDF Energy, in London.

While the demonstration isn't complete yet, interim findings show that London-based businesses and organizations participating in the three-year testing have logged an average journey distance of seven-point-three miles, an average speed of 17.7 mph, and an average recharge time of one hour and twelve minutes. Participants with access to…