Toyota’s 'Ideas for Good' Challenge Winners
Published Friday, 27 May, 2011 by Blog Admin. Categories: People.
In their 'Ideas for Good' campaign, Toyota essentially invited consumers to share their ideas on how to use one of five Toyota technologies (i.e., Total Human Model for Safety [T.H.U.M.B.S.], Solar Power Ventilation System, Hybrid Synergy Drive [HSD], Advanced Parking Assist, and Touch Tracer Display) in an all-new innovation, outside the automotive industry.
After accepting submissions for roughly four months, Toyota had a total of four-thousand entries to evaluate. Or should we say, the 'Ideas for Good' panel had 4,000 entries to evaluate. To be as fair as possible, Toyota created an independent…