Hoy-Fox Toyota

With a low base price and plenty of miles per gallon, the Japanese auto maker is successful at targeting their 2012 Toyota Yaris to the youth market. Every student needs a car to get to and from those college courses, or for picking up friends. If you live in a dorm and don't need a vehicle just yet, you certainly will once graduation is over, and it's time to commute daily.

The four-cylinder…

There's been a plethora of jokes, songs and trite remarks inspired by backseat drivers and/or backseat driving, over the years. Now, we can add to that list a kid's game. Indeed, ToyToyota, a new brand from Japanese automaker Toyota has launched its first "toy". And, it's called: "Backseat Driver".

Designed to keep kids occupied during road trips ToyToyota's "Backseat Driver" comes in the form of a free GPS-based app and is compatible with iPhones, iPod Touch media players, and iPads. Hoy-Fox Toyota has to admit, it's actually pretty clever.

A mild racing game, "Backseat…

In their 'Ideas for Good' campaign, Toyota essentially invited consumers to share their ideas on how to use one of five Toyota technologies (i.e., Total Human Model for Safety [T.H.U.M.B.S.], Solar Power Ventilation System, Hybrid Synergy Drive [HSD], Advanced Parking Assist, and Touch Tracer Display) in an all-new innovation, outside the automotive industry.

After accepting submissions for roughly four months, Toyota had a total of four-thousand entries to evaluate. Or should we say, the 'Ideas for Good' panel had 4,000 entries to evaluate. To be as fair as possible, Toyota created an independent…