Toyota Announces Marketing Campaign for New 2011 Highlander
Published Monday, 08 November, 2010 by Blog Admin. Categories: News.
Press Release
Stylish Redesign Earns Nathan James' Seal of Approval
Torrance, Calif., October 25, 2010 - Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, "Just because you're a parent, doesn't mean you have to be lame," positions the Highlander as the cool, stylish vehicle choice for parents - one that kids aren't embarrassed to be seen in.
The fully integrated Highlander marketing campaign is aimed at parents with kids ages seven to twelve. During those early child-rearing years, these parents were…
Stylish Redesign Earns Nathan James' Seal of Approval
Torrance, Calif., October 25, 2010 - Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, "Just because you're a parent, doesn't mean you have to be lame," positions the Highlander as the cool, stylish vehicle choice for parents - one that kids aren't embarrassed to be seen in.
The fully integrated Highlander marketing campaign is aimed at parents with kids ages seven to twelve. During those early child-rearing years, these parents were…